The packaging industry is constantly evolving and innovating to meet the ever-changing needs of consumers. There are always new trends on the horizon, and 2022 is shaping to be an exciting year for packaging.
Most packaging suppliers are now incorporating new technologies to improve their products. In the next few years, we will see more advanced packaging materials, better sustainability practices, and more personalized packaging options.
So, what are the five packaging trends for 2022?
1) Sustainability will be a top priority
As mentioned before, sustainability is becoming increasingly important to consumers. In fact, according to a study by Nielson, 66% of consumers said they would pay more for sustainable products. This trend will only become more prevalent in the next few years as consumers become more aware of the environmental impacts of packaging.
To meet this demand, many companies are already using sustainable packaging materials such as recycled paper and biodegradable plastics. We will also see a shift towards more efficient packaging designs that use less material and can be easily recycled.
2) Technology will continue to play a significant role
Packaging suppliers are constantly incorporating new technologies to improve their products. In the next few years, we will see more advanced packaging materials, better sustainability practices, and more personalized packaging options.
For example, RFID tags are becoming increasingly common in packaging. These tags can be used to track products and provide information about them. This is particularly useful for food and beverage companies that maintain strict quality control standards.
3) Personalization will become more prevalent
As consumers become more savvy, they are demanding more personalized experiences. This is especially true for luxury and high-end products where customers want packaging that reflects the uniqueness of the product inside.
We will see more companies using bespoke packaging and custom designs to create a more personal experience for their customers. The rise of online shopping is also driving this trend. With more people buying products sight unseen, packaging becomes a meaningful way to communicate the quality of the product.
4) E-commerce will continue to grow
The growth of e-commerce has been one of the biggest disruptors in the packaging industry. In the past few years, we have seen a massive shift towards online shopping, and this trend will continue.
As more people shop online, packaging needs to be designed for a different customer journey. For example, products need to be protected from damage during shipping and be easy to open when they arrive. We will also see an increase in subscription service use, meaning that packaging needs to be designed for multiple uses.
5) Packaging automation with machinery
The final trend on our list is the rise of packaging automation. As the industry becomes more competitive, companies are looking for ways to speed up their production processes and reduce costs.
Packaging automation is the perfect solution. Companies can significantly improve their efficiency by using machines to handle tasks such as filling, sealing, and labeling.
When working with TopPop Packaging, don’t forget to ask about these 5 top packaging trends for 2022. By keeping up with the latest trends, you can ensure that your packaging is on the cutting edge and able to meet your customers’ needs.